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| Maersk Nigeria is looking for a highly motivated individual with a ‘can do’ attitude to take up the role of Cluster Marketing and Communications Manager. The successful applicant will be part of a very successful Trade and Marketing (TNM) team recognized as ‘best in class’ in West Africa.
Job Title: Cluster Marketing and Communications Manager
Ref.: ML-014889
Location: Lagos
Job Responsibilities
- Responsible for the development and execution of communication
including: Write and develop email marketing messages for campaigns of
specific trades, Write and issue customer advisories for Nigeria,
including but not limited to deployment changes, market related updates,
and other news promoting Maersk Line and Safmarine services, Plan and
coordinate the design, content and production of customer e-newsletter,
Develop and execute a social media plan for Maersk Nigeria including use
of Facebook and Twitter
- Drive performance management in the cluster for both Maersk Line
and Safmarine, including the use of, and ongoing improvement of country
scorecards
- Be overall TNM responsible for the Sales Toolbox and
salesforce.com including: Write and develop email marketing messages for
campaigns of specific trades, Identifying and promoting local
differentiators (dual branded), Creating local collateral to assist
sales at origin and destination in Value Selling efforts (dual branded),
Develop reference stories to support the Sales team in Value Selling
Process
- Provide commercial guidance and direction to the Nigeria sales
organization in conjunction with the priorities agreed with the CEN TNM
function
- Responsible for making sure the local content on
www.maerskline.com is up-to-date and promoting Maersk Line/ Safmarine
services in Nigeria, and actively drive the use of this page through the
Sales and Customer Care teams
- Responsible for the TNM pages of the CWA Enable site are properly updated and ensuring internal promotion with origins
- Develop and maintain a detailed competition overview of shipping lines calling Nigeria
- Coordinate customer focus groups and voice of customer projects in coordination with other Maersk Nigeria functions
- Manage miscellaneous marketing related activities including,:
Provide support for event management, Be responsible for branding
related activities in Nigeria, Coordinate ordering of giveaways and
other promotional items
- Ensure best practice sharing with the TNM functions in the cluster countries
- Provide assistance to the Cluster Trade and Marketing Manager on specific projects when needed
Requirements
- 3-4 years work experience preferably in Marketing, Advertising or related field.
- Excellent English writing and editing skills
- Creative mindset
- Strong MS Office skills
- Strong customer focus both for internal and external customers
- Strong communications and presentation skills
- Quantitative analytical skills
- Possess stakeholder management skills (to operate both vertically as well as horizontally in an organization)
- A great team player and a self-starter, highly motivated and independent
- Pleasant and outgoing personality
- Shipping industry experience preferred
- Continuous Improvement skill set
Application Closing Date
24th January 2013.
Method of Application
Interested and qualified candidates should:
Click here to apply online
Note: When the page opens, at the Country drop down, select Africa-Nigeria, then click Cluster Marketing and Communications Manager |
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